- 𝑩𝒓𝒊𝒍𝒍𝒊𝒂𝒏𝒕 𝑬𝒂𝒓𝒕𝒉 𝒋𝒐𝒊𝒏𝒔 𝑮𝑰𝑨 𝒂𝒏𝒅 𝑮𝑺𝑰 𝒂𝒔 𝒍𝒆𝒂𝒅𝒊𝒏𝒈 𝒅𝒊𝒂𝒎𝒐𝒏𝒅 𝒃𝒖𝒔𝒊𝒏𝒆𝒔𝒔𝒆𝒔 𝒃𝒖𝒊𝒍𝒅𝒊𝒏𝒈 𝒎𝒐𝒎𝒆𝒏𝒕𝒖𝒎 𝒃𝒆𝒉𝒊𝒏𝒅 𝒂𝒏 𝒊𝒏𝒄𝒍𝒖𝒔𝒊𝒗𝒆 𝒕𝒓𝒂𝒄𝒆𝒂𝒃𝒊𝒍𝒊𝒕𝒚 𝒑𝒍𝒂𝒕𝒇𝒐𝒓𝒎
- 𝑫𝒆 𝑩𝒆𝒆𝒓𝒔 𝑰𝒏𝒔𝒕𝒊𝒕𝒖𝒕𝒆 𝒐𝒇 𝑫𝒊𝒂𝒎𝒐𝒏𝒅𝒔 𝒊𝒏𝒕𝒓𝒐𝒅𝒖𝒄𝒆𝒔 𝑶𝒓𝒊𝒈𝒊𝒏 𝒔𝒖𝒊𝒕𝒆 𝒐𝒇 𝒔𝒆𝒓𝒗𝒊𝒄𝒆𝒔
De Beers Group on June 1 announced that Tracr is now open to participants from the diamond industry and that Brilliant Earth is the latest industry leader to join the diamond traceability platform.
De Beers also introduced the Origin suite of services from De Beers Institute of Diamonds, bringing together diamond traceability from source powered by Tracr, with digitally-enabled storytelling about the origin and impact of a natural diamond discovered by De Beers.
Brilliant Earth joins GIA and GSI as Tracr participants, as more industry leaders seek a secure, inclusive and scaled diamond provenance and traceability platform. Tracr now features an enhanced digital look-up for consumers and is open to applications from businesses from across the diamond value chain.
The opening of Tracr to the wider diamond industry expands Tracr from its original focus on De Beers production, and businesses that meet the minimum criteria, including RJC membership, can now apply to participate. Once their onboarding process is complete, businesses joining Tracr will be able to use the platform to upload and view provenance and traceability information about their diamonds.
Following the success of the Code of Origin pilot throughout 2022, De Beers has evolved and expanded the programme with the introduction of the Origin suite of services from De Beers Institute of Diamonds. The Origin suite of services introduces new Origin and Grading Reports and a new digital look-up to connect clients with the origin and impact of their diamond.
De Beers also previewed Origin Story, a new digital experience currently in development. Origin Story will support retailers with immersive digital storytelling that turns a transaction into an experience, and celebrates a natural diamond discovered by De Beers as unique, rare and personal to the person who wears it. The entire Origin suite of services is powered by Tracr.
Al Cook, CEO, De Beers Group, said: “Following years of investment and digital innovation, De Beersbis proud to open Tracr to applications from the diamond industry. With more than half of De Beers’ production by value being registered on the platform, we are already seeing the power of Tracr to enable manufacturers and retailers to trade with confidence, and our clients to purchase with pride.
“Tracr will also power the new Origin suite of services from De Beers Institute of Diamonds. This brings to life the origin story of a diamond and celebrates what makes each one unique, precious and personal to the individual who wears it, connecting more people to the remarkable stories of natural diamonds.”
Tracr is the world’s first fully distributed diamond blockchain platform that starts at the source and operates at scale. Tracr has registered more than one million rough diamonds at source and 110,000 diamonds at the manufacturer level securely on their dedicated Tracr instances. Tracr has been recognised three times on the Forbes Blockchain 50 list of the world’s leading blockchain innovations.